Lam Soon marketing manager (household & personal care) Carmen Foo said that more and more households are looking for cleaning products that are not harmful to the environment.

"We take great pride in knowing our customers are not trading off effectiveness, costs or other product attributes to lead a healthier lifestyle when they use Bio-home Dishwash Liquid," said Foo.

The product uses biodegradable plant-based ingredients that are gentle on the environment.

It does not contain sodium lauryl sulfate or animal-based ingredients. The solution has no artificial colouring and is also phosphate-free. Its signature fragrance is lemongrass and green tea.

Environmentally conscious consumers will appreciate the concentrated, low foam and easy rinse formula of the liquid that reduces water usage. Although the Bio-home Dishwash Liquid is made from nature-based ingredients that are kind to the ecosystem, there is nothing mild or gentle about the way it fulfils its cleansing duties! It cleans and degreases effectively using the powers of nature.

In addition, it contains mild plant-based ingredients that have been dermatologically tested to ensure that it is gentle on your hands.

Bio-home Dishwash Liquid comes in recyclable packaged material with a convenient pump.

This product has been endorsed by the Singapore Environmental Council under the Singapore Green Label Scheme (SGLS), an indication that it is certified internationally on its eco-friendliness.

Bio-home Dishwash Liquid retails at RM6.50 per 500ml bottle and is available at selected retail outlets.