Investigation: How The Meat Industry Is Climate-Washing Its Polluting Business Model - Desmog
SPCA Selangor 
Jul 23, 2021 
NGOs, SPCA Selangor 
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“DeSmog conducted a five-month investigation into the meat industry’s PR and lobbying, reviewing hundreds of documents and statements by companies and trade associations. Our research shows how the industry seeks to portray itself as a climate leader by:
•Downplaying the impact of livestock farming on the climate;
•Casting doubt on the efficacy of alternatives to meat to combat climate change;
•Promoting the health benefits of meat while overlooking the industry’s environmental footprint;
•Exaggerating the potential of agricultural innovations to reduce the livestock industry’s ecological impact.”
Growing global meat consumption threatens to derail the Paris Agreement, but that hasn’t stopped the meat industry insisting it is part of the solution to climate change.
Source: https://www.desmog.com/2021/07/18/investigation-meat-industr..
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